http://sin20.com/podcast/021609-vita-vaysman-adult-yahoo-search-marketing-ppc-strategies
What a treat we have for you this week! Vita Vaysman from Wildline is here in studio for an in-depth conversation about Yahoo! Search Marketing, the Yahoo! pay-per-click text ad system. We talk about how YSM is different from Google Adwords and the right way to get an adult campaign off the ground. Vita also shares with us some of her top secret tips to making your PPC campaigns competitive and wildly profitable. No matter what your level of experience is with PPC advertising, we guarantee you’ll walk away with something useful from this podcast!

http://sin20.com/podcast/020209-charles-hentrich-driving-revenue-search-engine-marketing
Wildline president Charles Hentrich is here to discuss what you need to know about Search Engine Marketing (Paid Search). This will be the first in a series with Wildline where we will go deep on several topics relating to SEO and PPC advertising techniques. Today we cover what is SEM? How it works hand in hand with your Search Engine Optimization efforts. How to source SE traffic for yourself. Which Search Engines yield the best results for adult products and services? Setting goals for bidding. And which search engines have restrictions on what you can advertise and what those restrictions are.